Full Name
LIM GUAN HUA
Variants
Lim, G.H.
 
Main Affiliation
 
 
Email
bizlimgh@nus.edu.sg
 

Publications

Results 1-17 of 17 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
1Sep-1998Dealing with resource disadvantage : generic strategies for SMEsLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
21999Dealing with Resource Disadvantage: Generic Strategies for SMEsLee, K.S. ; Lim, G.H. ; Tan, S.J. 
3Oct-1998Deterring aggressive reactions from bigger firms : use of strategic moves by SMEsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
42003Family business succession: Appropriation risk and choice of successorLee, K.S. ; Lim, G.H. ; Lim, W.S. 
5Oct-1999Family businesses : the succession dilemmaLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
6Sep-1998Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examplesLim, Guan Hua ; Lee, Khai Sheang ; Tan, Soo Jiuan 
72001Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidenceLim, G.H. ; Lee, K.S. ; Tan, S.J. 
8Oct-1998Limitations of conventional strategy frameworks when applied to SMEs : lessons from a case studyLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
9Sep-1998Market penetration strategies for entrepreneurs - theory and Asian SMEs experiencesLee, Khai Sheang ; Tan Soo Jiuan ; Lim, Guan Hua 
10Sep-1998Overcoming the hybrid brand woes of bi-national productsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
111998Share performance and profit efficiency of banks in an oligopolistic market: Evidence from SingaporeChu, S.F. ; Lim, G.H. 
12Oct-1998SMEs market entry strategy : substitution instead of nichingLim, Guan Hua ; Tan, Soo Jiuan ; Lee, Khai Sheang 
13Oct-1998Strategic alliance as an entry strategy into markets dominated by major corporationsLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
14Sep-1998Strategic management of parallel importsLee, Khai S. ; Lim, Guan H. ; Tan, Soo J. 
151997Strategic responses to parallel importingTan, S.J. ; Lim, G.H. ; Lee, K.S. 
16Sep-1998Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
171998Underpricing and firm quality in initial public offerings: Evidence from SingaporeHameed, A. ; Lim, G.H.