Full Name
Lee, K.S.
Main Affiliation


Refined By:
File Format:  Adobe PDF

Results 1-20 of 22 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
1Dec-2001A game-theoretic perspective on transaction cost and the decision to make, buy or make-and-buyLee, Khai Sheang ; Lim, Wei Shi 
2Jan-2002A structural model of market orientation effects on entrepreneurial values and performance of SMEsLee, Khai Sheang ; Tan Soo Jiuan ; Jung, Kwon 
3May-1999Advanced sale of service capacities : impact of price sensitivity to supply on optimal pricing and capacity allocationsLee, Khai Sheang ; Ng, Irene C. L.
4Feb-1999An integrative frame work of preemption strategiesLee, Khai Sheang ; Ng, Irene C. L.
5Mar-1995Channel structure under small numbers interactions and strategic alliance formationsLee, Khai S. ; Mintz, Jack M.; Mitchell, Andy
6Sep-1998Country and entry mode strategies under bounded rationality : insights from the Shapley value conceptLee, Khai Sheang ; Tan Soo Jiuan ; Narasimhan, Chakravarthi
7Sep-1998Dealing with resource disadvantage : generic strategies for SMEsLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
8Oct-1998Deterring aggressive reactions from bigger firms : use of strategic moves by SMEsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
9Jul-1998Examining the strategic role of unused service capacity - a theory-in-use approachNg, Irene C. L.; Wirtz, Jochen ; Lee, Khai Sheang 
10Oct-1999Family businesses : the succession dilemmaLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
11Sep-1998Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examplesLim, Guan Hua ; Lee, Khai Sheang ; Tan, Soo Jiuan 
12Oct-1998Limitations of conventional strategy frameworks when applied to SMEs : lessons from a case studyLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
13Sep-1998Market penetration strategies for entrepreneurs - theory and Asian SMEs experiencesLee, Khai Sheang ; Tan Soo Jiuan ; Lim, Guan Hua 
14Jan-2002Marketing of credence products : a game theoretic perspective on the underselling of antiquesLee, Khai Sheang ; Lim, Wei Shi ; Sim, Siew Lien 
15Sep-1998Overcoming the hybrid brand woes of bi-national productsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
16Apr-1999Should a firm with a reputation for outstanding service quality offer a service guaranteeWirtz, Jochen ; Kum, Doreen ; Lee, Khai Sheang 
17Feb-1999Single versus multiple source purchasing strategyLee, Khai Sheang ; Keh, Hean Tat ; Chung, Tuck Siong
18Oct-1998SMEs market entry strategy : substitution instead of nichingLim, Guan Hua ; Tan, Soo Jiuan ; Lee, Khai Sheang 
19Oct-1998Strategic alliance as an entry strategy into markets dominated by major corporationsLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
20Sep-1998Strategic management of parallel importsLee, Khai S. ; Lim, Guan H. ; Tan, Soo J.