Full Name
Lee, K.S.
Main Affiliation


Results 1-20 of 22 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
1Jan-1999The impact of consumer product knowledge on prices of credence goods : an analysis in the context of the antiques marketSim, Siew Lien; Lee, Khai Sheang ; Wirtz, Jochen 
2Sep-1998Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
3Sep-1998Strategic management of parallel importsLee, Khai S. ; Lim, Guan H. ; Tan, Soo J. 
4Oct-1998Strategic alliance as an entry strategy into markets dominated by major corporationsLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
5Oct-1998SMEs market entry strategy : substitution instead of nichingLim, Guan Hua ; Tan, Soo Jiuan ; Lee, Khai Sheang 
6Feb-1999Single versus multiple source purchasing strategyLee, Khai Sheang ; Keh, Hean Tat ; Chung, Tuck Siong
7Apr-1999Should a firm with a reputation for outstanding service quality offer a service guaranteeWirtz, Jochen ; Kum, Doreen ; Lee, Khai Sheang 
8Sep-1998Overcoming the hybrid brand woes of bi-national productsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
9Jan-2002Marketing of credence products : a game theoretic perspective on the underselling of antiquesLee, Khai Sheang ; Lim, Wei Shi ; Sim, Siew Lien 
10Sep-1998Market penetration strategies for entrepreneurs - theory and Asian SMEs experiencesLee, Khai Sheang ; Tan Soo Jiuan ; Lim, Guan Hua 
11Oct-1998Limitations of conventional strategy frameworks when applied to SMEs : lessons from a case studyLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
12Sep-1998Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examplesLim, Guan Hua ; Lee, Khai Sheang ; Tan, Soo Jiuan 
13Oct-1999Family businesses : the succession dilemmaLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
14Jul-1998Examining the strategic role of unused service capacity - a theory-in-use approachNg, Irene C. L.; Wirtz, Jochen ; Lee, Khai Sheang 
15Oct-1998Deterring aggressive reactions from bigger firms : use of strategic moves by SMEsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
16Sep-1998Dealing with resource disadvantage : generic strategies for SMEsLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
17Sep-1998Country and entry mode strategies under bounded rationality : insights from the Shapley value conceptLee, Khai Sheang ; Tan Soo Jiuan ; Narasimhan, Chakravarthi
18Mar-1995Channel structure under small numbers interactions and strategic alliance formationsLee, Khai S. ; Mintz, Jack M.; Mitchell, Andy
19Feb-1999An integrative frame work of preemption strategiesLee, Khai Sheang ; Ng, Irene C. L.
20May-1999Advanced sale of service capacities : impact of price sensitivity to supply on optimal pricing and capacity allocationsLee, Khai Sheang ; Ng, Irene C. L.