Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/140242
Title: Overcoming the hybrid brand woes of bi-national products
Authors: Tan, Soo Jiuan 
Lee, Khai Sheang 
Lim, Guan Hua 
Issue Date: Sep-1998
Citation: Tan, Soo Jiuan, Lee, Khai Sheang, Lim, Guan Hua (1998-09). Overcoming the hybrid brand woes of bi-national products. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-053 : 1-29. ScholarBank@NUS Repository.
Series/Report no.: Research Paper Series; 1998-053
Source Title: Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-053
URI: http://scholarbank.nus.edu.sg/handle/10635/140242
Appears in Collections:Staff Publications

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