Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/140283
Title: Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples
Authors: Lim, Guan Hua 
Lee, Khai Sheang 
Tan, Soo Jiuan 
Issue Date: Sep-1998
Citation: Lim, Guan Hua, Lee, Khai Sheang, Tan, Soo Jiuan (1998-09). Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-052 : 1-26. ScholarBank@NUS Repository.
Series/Report no.: Research Paper Series; 1998-052
Source Title: Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-052
URI: http://scholarbank.nus.edu.sg/handle/10635/140283
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